65 percent of companies say that generating more leads and traffic is their number one marketing challenge. More leads and traffic give your business more opportunities to make a sale. But if you don’t put in the effort to create a lead generation strategy, you could be missing out on business.
Your HVAC company also needs a lead generation strategy to nurture those leads and turn them into customers. HVAC lead generation can give your business an edge over the competition.
So what steps do you have to take to create the best HVAC lead generation strategy? Read on to learn how to get more HVAC leads.
Start With a Well Designed Website
Your website is where you will direct all your online traffic, so you need to make an excellent first impression. Your website should be user-friendly and designed with lead conversion in mind. It should also be responsive so your customers can navigate it on their smartphones.
Your website should make it easy for users to find the information they need. Include multiple ways for users to get in contact with your business. You should also incorporate calls to action to drive users to take the next step.
Optimize for Local SEO
SEO helps you draw more organic traffic to your website by helping your page rank higher in search results. Before optimizing your website, you have to do keyword research to determine what keywords to incorporate. Choose keywords that contain “near me” to connect with local customers.
Google uses more factors than keywords to determine where to rank a site. If you want to rank high in search results, you’ll want to include content on your site that is helpful and authoritative. Set up a Google My Business to help your site rank and get and manage reviews online.
Use Pay-Per-Click Advertising
In addition to organic traffic, you can draw more traffic to your website by using paid ads. Search engines and social media offer various PPC ads to get your message across. HVAC companies should look into local service ads that target local customers seeking a particular service like heating and cooling repairs.
PPC ads are a great way to jumpstart your lead generation strategy and boost traffic. But, these shouldn’t be the only tool you use to attract customers. When companies stop paying for these ads, they stop attracting new leads.
Nurture Leads With Email and Retarget Marketing
When someone new visits your website, they probably aren’t looking to make a purchase. Most customers are there to learn more and gather information to make a decision later. So your HVAC business needs to capture these visitors’ information so you can provide them with information that helps them make their decision.
You can use cookies to track users with their permission online. You can then link this information to your PPC advertising so your ads target individuals that have visited your site. These retargeting ads will keep your brand top of mind when customers make decisions.
Email marketing is essential to help you nurture leads into customers. You can also collect customer emails through forms on your website to send them information. Next, send them personalized emails with information that they are interested in regularly.
Hire an HVAC Marketing Pro
Managing your website, SEO, PPC, and email marketing to ensure it all works together takes time and effort. You can outsource this process to a marketing company so they can generate leads for you. Click here to get expert help with running your HVAC lead generation campaign.
Improve Your HVAC Lead Generation
A successful HVAC lead generation strategy will help you get more traffic and turn that traffic into sales. Incorporating various digital marketing strategies will help you reach your customers at every stage of their journey. You have to make sure each of these steps works together to turn your leads into customers.
Do you want to discover more ways to increase your HVAC leads? Check out our website for more marketing and business guides.
