In the world of digital marketing and SEO, the Skyscraper Technique is a well-known and highly effective strategy for boosting website visibility and search engine rankings. This technique involves identifying existing content in your niche that performs well, creating similar but better content, and then promoting it to the right people. Although simple in concept, there are several steps involved to properly execute the Skyscraper Technique effectively.
What’s the Skyscraper Technique?
As we alluded to in the introduction, the Skyscraper Technique is a content marketing strategy that involves creating better content than what already exists and promoting it to the right people. To use the Skyscraper Technique, you must first identify content that is already performing well and then create a piece of content that is both better than and similar to the existing content. This is followed by promotional tactics that reach out to the right people and let them know about your content.
What’s more, the backlink is an integral part of the Skyscraper Technique. This means that you’ll need to create content that other websites want to link to, as this will help you increase your visibility online and appear higher up in search engine results. Additionally, you can use outreach tactics to reach out to influencers, bloggers, and other website owners to ask them to link to your content.
Tips for Success with the Skyscraper Technique
To get the most out of the Skyscraper Technique, it’s important to follow these top tips:
Research thoroughly –
Before you even start planning your content, you need to research the topic extensively and make sure there’s nothing already out there that has the same content or angle. This will help ensure that your content is unique and valuable and won’t be competing with similar pieces. While you will create similar content to others, you don’t just want to copy.
Make sure your content is of higher quality –
It’s important to create content that is of the highest quality possible. Your content should stand out above the rest. Make sure to add interesting visuals, infographics, high-quality images, and videos to your content. Also, try to make sure that your content is well-written and free of grammar and spelling mistakes.
Research competitor content –
To get an idea of what others are writing about in your topic, use the Skyscraper Technique to research competitor content. Look for pieces of content that are highly shared and commented on. Also, look for content pieces that are regularly updated with new information.
Encourage backlinks –
Once you’ve completed your content, it’s time to encourage backlinks. Make sure to reach out to influencers and ask them to share your content. Also, use social media and email to let people know about your piece of content. This can help drive more visits and higher rankings for your content.
Monitor your success –
Finally, use the Skyscraper Technique to monitor the performance of your content. You can track how many backlinks your content has gained, how much engagement it has generated, and what kind of traffic it’s driving. If you’re not tracking the success of your content, you won’t be able to make informed decisions about how to improve it in the future.
As a bonus tip, don’t be afraid to hire a dedicated link-building expert because link-building can be a time-consuming process. The very best experts can save you precious time and help get your content the visibility and authority it deserves.